METAPHORICAL CONCEPTUALISATION OF LANGUAGE IN THE SERBIAN NEWSPAPER DISCOURSE
METALANGUAGE, LANGUAGE IDEOLOGIES AND SOCIAL COGNITION
Keywords:
metaphor, metalanguage, language ideologiesAbstract
This paper focuses on metaphorical representations of language in the contemporary Serbian newspaper discourse. The underlying idea is that language ideologies are never about language alone (Woolard 1998), but are inseparable from other ideologies regarding social organisation and control, and draw on the powerful symbolism by which language represents identity, group belonging, social and moral order. The data are composed of newspaper articles on language collected from the most popular daily newspapers in Serbia, published between 2009 and 2014. The method is based on discourse analysis and cognitive metaphor theory (Lakoff and Johnson 1980). The analysis shows that language in the Serbian newspaper discourse is conceptualized via several basic conceptual metaphors, mainly those from the domain of WAR and VIOLENCE, reflecting the tensions over language and social change.
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