ANGLICISMS IN THE NAMES OF BUSINESS COMPANIES IN SERBIA
Keywords:
англицизми, једнојезични називи, двојезични називи, вишејезични називи, фирме, делатностAbstract
People have always worried about language purity, but today it mostly comes up to defending languages from English infl uence. This study is based on investigation of anglicisms in the names of business companies in Serbia, i.e. in Beograd, Kragujevac and Novi Pazar. The main research questions guiding the research have been: fi rst, to what extent is English used in these cities; and second, does the language used in the names of business companies depend on the type of business.
References
Кристал 1996: Д. Кристал, Кембричка енциклопедија језика, Београд: Нолит.
Прћић 2005: Т. Прћић, Енглески у српском, Нови Сад: Змај.
Фридрих 2002: P. Friedrich, English in advertising and brand naming: Sociolinguistic considerations and the case of Brazil, in: English Today 18:3.
Шлик 2002: M. Schlick, The English of shop signs in Europe, in: English Today 18:2.
Шлик 2003: M. Schlick, The English of shop signs in Europe, in: English Today 19:1.
Тонус 1991: T. Thonus, The Englishization of business names in Brazil, in: World Englishes 10.
Прћић 2005: Т. Прћић, Енглески у српском, Нови Сад: Змај.
Фридрих 2002: P. Friedrich, English in advertising and brand naming: Sociolinguistic considerations and the case of Brazil, in: English Today 18:3.
Шлик 2002: M. Schlick, The English of shop signs in Europe, in: English Today 18:2.
Шлик 2003: M. Schlick, The English of shop signs in Europe, in: English Today 19:1.
Тонус 1991: T. Thonus, The Englishization of business names in Brazil, in: World Englishes 10.
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Published
06-26-2010
How to Cite
Реброња, С. (2010). ANGLICISMS IN THE NAMES OF BUSINESS COMPANIES IN SERBIA. Nasleđe, 7(15/2), 123–131. Retrieved from http://35.189.211.7/index.php/nasledje/article/view/284
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