SPORTS DISCOURSE FROM A COGNITIVE PERSPECTIVE – CONCEPTUALISATION OF VICTORY AND DEFEAT IN HEADLINES
Keywords:
појмовна метафора, спортски дискурс, појмовна метонимија, насловиAbstract
Set within a framework of Conceptual Metaphor Theory and Conceptual Metonymy Theory, the paper examines how victory and defeat are conceptualised in sports newspaper headlines. The processes of metaphorisation and metonymisation are illustrated by examples of headlines and possible motives for the metaphorical expressions used by sports reporters are pointed out. We specifically deal with those idiosyncratic, innovative and creative metaphors which are metonymically based on the sports club’s nickname as well as those which are metonymically based on geographical characteristics of the sports club’s place of origin. We single out several metaphors for the conceptualisation of victory and defeat (e.g. victory is eating/drinking the opponent, victory is flying, defeat is falling, etc.) and offer explanation for their use in sports discourse.
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Amsterdam & Philadelphia: John Benjamins, 1998.
Howe, Nicholas, “Metaphor in Contemporary American Political Discourse”, Metaphor and Symbolic Activity, 3(2), 1988, 87-104.
Ifantidou, Elly, “Newspaper headlines and relevance: Ad hoc concepts in ad hoc contexts”, Journal of Pragmatics (2008), doi:10.1016/j.pragma.2008.10.016 (у штампи).
Jansen, Sue, Sabo, Don, “The sportwar metaphor: hegemonic masculinity, the
PersianGulf war, and the new world order”, Sociology of Sport Journal 11 (1), 1994, 117.
Koller, Veronika, Metaphor Clusters In Business Media Discourse: A Social
Cognition Approach, Ph.D. thesis, преузето са сајта http://www.wuwien.ac.at/inst/english/koller_diss.pdf, 2003.
Kövecses, Zoltan, Metaphor. A Practical Introduction. Oxford: Oxford University Press, 2002.
Kövecses, Zoltan, Metaphor in Culture. Universality and Variation. Cambridge: Cambridge University Press, 2005.
Kövecses, Zoltan, Gunther radden, “Metonymy: developing a cognitive linguistic view”, Cognitive Linguistics 9/1, 1998, 37-77.
Lakoff, George, Women, fire and dangerous things: What Categories Reveal About the Mind, The University of Chicago Press, 1987.
Lakoff, George, “Metaphor and war: The Metaphor System Used to Justify war in the Gulf ”, преузето са сајта http://www.arieverhagen.nl/11sept01/lakoff_1991.html, 1991.
Lakoff, George, Mark Johnson, Metaphors we live by, University of Chicago, 1980.
Liu, Dilin, Metaphor, Culture, and Worldview: The Case of American English and the Chinese Language, University Press of America, 2002.
Radden, Gunther, “How metonymic are metaphors?”, in: Metaphor and Metonymy at the Crossroads, A. Barcelona (ed.), Mouton de Gruyter, 2000, 93–105.
Radden, Gunther, Zoltan Kövecses, “Towards a theory of metonymy”, in: KlausUwe Panther and Günter radden, (eds.), Metonymy in Language and Thought, Benjamins, 1999, 17-59.
Радић-Бојанић, Биљана, Надежда Силашки, „Политичко дриблање у казненом простору – спортске метафоре у политичком дискурсу Србије”, излагање на међународном научном скупу „Српски језик, књижевност, уметност”, Филолошко-уметнички факултет, Крагујевац, 31. 10. и 1. 11. 2008. године.
Радичевић, Mилан, „Од пекара до аласа“, преузето са сајта http://www.sport.novosti.rs/sadrzaj.php?kat=1&pkat=57&id_vest=8129, 2006.
Russo, Pippo, “Berlusconi and Other Matters: the era of Football-Politics”, Journal of Modern Italian Studies, Volume 5, Number 3, 1 January 2001.
Segrave, Jeffrey, “The sports metaphor in American cultural discourse”, Sport in Society, Volume 3, Issue 1, 2000, 48–60.
Semino, Elena, Michela Masci, “Politics is football: Metaphor in the Discourse of Silvio Berlusconi in Italy”, Discourse and Society, Vol. 7, No. 2, 1996, 243-269.
Semino, Elena, Metaphor in Discourse, Cambridge University Press, 2008.
Силашки, Надежда, “Headlines and slogans in British women’s magazines – the role of figurative language in the persuasive genre”, излагање на 9th International Conference of the Hungarian Society for the Study of English, Pécs, January 22-24, 2009.
Yu, Ning, The contemporary theory of metaphor: A perspective from Chinese,
Amsterdam & Philadelphia: John Benjamins, 1998.
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Published
12-19-2009
How to Cite
Силашки, Н. Р. (2009). SPORTS DISCOURSE FROM A COGNITIVE PERSPECTIVE – CONCEPTUALISATION OF VICTORY AND DEFEAT IN HEADLINES. Nasleđe, 6(14/1), 107–121. Retrieved from http://35.189.211.7/index.php/nasledje/article/view/214
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